Email Marketing

Email Marketing

Email marketing can be defined as any email sent by a company to customers, except for order confirmations or direct responses to questions. Internet marketing includes email marketing, as well as online marketing via blogs, social media and other platforms. Email marketing may include newsletters that provide updates about the company or special deals to subscribers. Email marketing may also be used to communicate a general message about the company, such as after a scandal or natural disaster. Email marketing is a great way for businesses to stay in touch with their customers and to tailor their marketing messages to them. This type of marketing can turn customers away by sending annoying spam emails.

• Email marketing refers to the use of email to promote products or services and to connect with customers.
• Email marketing can be a powerful sales tool when done correctly.
• When it's done wrong, email marketing can come across as spam that annoys customers.
• The best marketing emails are mobile-friendly, respectful of customers and follow a regular calendar while mixing up the message.

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